Robin combines her encyclopedic knowledge of Main Line neighborhoods and current market conditions with detailed analysis of recent comparable home sales to set your optimal listing price and help you make informed decisions. She will always be candid and honest in setting the list price, which is determined to generate buyer interest, attract offers and achieve the highest possible selling price.
“Pricing your home right the first time is key.”
Robin helps prepare homes for sale based on market and buyer insights, design trends, and proven strategies for presenting a home at its best. Robin helps optimize the physical appearance of a home in order to get the buyers’ highest perception of value. When needed and if requested, Robin will invite a designer to visit, offer recommendations and temporarily furnish your home if necessary.
When you hire Robin, you get TWO accomplished sales and marketing pros working together to achieve your objectives: Robin, and her husband Michael.
After a decade as Sales & Marketing Director for Gordon Phillips Beauty Schools, Main Line native Michael Gordon joined Robin’s team in 2001 as a Realtor® and marketing strategist. By applying advanced BHHS software and a database of more than 10,000 Main Line Realtors® and prospects, Michael puts your home in front of more qualified buyers via precisely targeted, multi-channel marketing and social media campaigns.
"2x the Selling Power"
While Robin networks with her Main Line contacts via phone and events, Michael excels at finding buyers via email, direct mail and online.
"2x the Service"
Robin & Michael are always accessible. Their accomplished team of administrators and Realtors® frees them to focus on selling your listing, so clients are never delegated to an assistant.
“We’re both hard workers devoted to exceptional service. And with our complementary skills, we can meet any challenge. Our clients say they’re getting two Realtors® for the price of one.”
To quickly deliver the best price and terms, Michael gives your home maximum exposure with a custom marketing campaign as distinctive as your property. Well-crafted descriptions, fine architectural photography and professional design make a strong first impression, while your home’s premium content is delivered to local, national and global prospects across multiple channels in both digital and print mediums.
DIGITAL
Our team has sophisticated online marketing and social media tools to target, track and convert buyers. For each and every property we determine the demographic profile of your potential buyer and run online campaigns that target them. We hyper-focus our ads to run campaigns that are put in front of prospective buyers multiple times and across many partner websites and search engines. We use the industry’s best systems to host a campaign strategy that include coming soon ads, targeted and segmented email blasts, retargeting campaigns, just listed and open house postings.
PRINT
All of our print marketing pieces are custom designed, for every property. We work with professional graphic designers to create a consistent, polished and modern style for all of our print materials including glossy property brochures, flyers and signage for your lawn, neighbourhood and open houses.
OPEN HOUSES
Our Open Houses are planned based on your property type and location! We aim to create buzz and strong interest in your property through strategic online marketing including Zillow and Realtor.com. Our sales and marketing strategy is designed with this end result in mind: to sell your property for the most amount of money, in the least amount of time, with zero hassle or stress.
The two pillars of a successful real estate transaction, like any relationship, are trust and communication. Robin’s honest and straightforward advice during every stage of the sale is always in the best interest of her clients. Sometimes, it's not what they want to hear, but it’s absolutely what they need to hear. And that’s why Robin has earned the trust & respect of her clients and fellow Realtors alike. Robin keeps clients fully informed throughout the sale, responding promptly day or night to calls, texts and emails.
A lifelong Main Line resident with extensive professional and personal connections, Robin’s vast network alerts her to desirable listings before they hit the market, while her gift for networking with active or potential buyers and Realtors helps stimulate buyer interest and brings offers to the table. No wonder savvy sellers trust Robin to close deals quickly and for top dollar.
Buyers
Our expansive & rapidly growing network of buyer contacts will receive visually appealing online marketing about your listing.
Media and Industry
We maintain a thorough list of media & industry contacts to help ensure maximum exposure for your listing
Realtors
We have carefully curated a Realtor network that is categorized by their typical buyer price points and neighborhoods.
Scope
Our network spans outside the reach of just the Main Line and Philadelphia, to all 50 states in the USA and to the international buyers market.
Robin credits her record Main Line prices to her extensive knowledge of the area’s neighborhoods and homes; her skills as a communicator, navigator and negotiator; and her total advocacy of her clients’ best interests. From Open House events to encouraging neighbors and Realtors to share your listing, to assisting buyers’ agents at selected showings, Robin’s stamina and commitment make a measurable difference.
A decade spent crafting complex corporate real estate deals has honed Robin’s uncommon expertise in property valuation, negotiation and financing. From this experience, Robin learned to navigate challenges without being adversarial -- an invaluable asset when closing a sale. She has an unwavering commitment to defend her clients’ best interests. Robin is a problem solver and an expert deal maker. You want her in your court.
Meticulous and discreet, Robin’s administrative team is in place to assist in guiding you through the transaction, from the agreement of sale through closing. High ethical standards and gracious professional support help ensure stress free settlements, while freeing Robin and Michael to focus on sales.
